The $2 Billion Trading Revenue That Trendy Brands Are Missing

Where Is Your Brand Value Flowing Right Now?

The resale market is no longer just a niche culture for enthusiasts. The Korean resale market surpassed 1 trillion won in 2022 and is projected to reach 2.8 trillion won by 2025. Limited edition sneakers from 'Famous Sports Brand A' and rare watches from 'Luxury Watch Brand B' trading at dozens of times their retail price has become commonplace.

Brands have directly fueled this massive market's growth through limited releases, attractive collaborations, and unique heritage. However, the enormous value and revenue generated from secondary and tertiary transactions flow into other people's pockets.

Brands were the architects of this game, yet they only gain indirect brand attention and unclear qualitative brand value increases, while watching the quantitative real profits—the big fruits—from the sidelines.

What if the very value your brand created is becoming revenue for other resellers and platforms every day? How long must brands just watch this enormous opportunity?

The Existing Market Dilemma: Pay 'Costs' or Be 'Marginalized'

Currently, brands face two realities:

1. Primary Sales Costs: To sell products, fees must be paid. Either pay approximately 2.9% to payment processors like Stripe for online payments, or bear effective fees of up to 9.4% by listing on major platforms like Musinsa. Sales mean cost generation.
2. Marginalization in Secondary Trading: No matter how high brand products trade on resale platforms like KREAM, the revenue returning to brands is 0 won. While platforms and individual sellers exchange fees of up to 6% of sales and monopolize all value, the original creator—the brand—is thoroughly excluded.

Rantan's Proposal: Reduce 'Costs' and Turn 'Missed Opportunities' into Revenue

Rantan is a rational solution that allows brands to recover value and create new revenue throughout the entire product lifecycle, from primary sales to secondary trading. This isn't simply adjusting fees, but a new approach where brands stand at the center of the value chain.

1. Primary Sales: Minimize Cost Burden with Industry-Lowest Fees

Rantan solves the high fee problem brands faced in primary sales. While Rantan's 2% fee is a simple cost, it's overwhelmingly low compared to existing payment and commerce platforms.

Using Rantan, brands minimize per-transaction costs compared to other platforms, significantly reducing initial cost burden and improving profitability. This provides powerful financial benefits even before considering future revenue from secondary markets.

2. Secondary Trading: Building Brands' New Revenue Pipeline

Until now, brands' role ended with primary sales. Rantan enables brands to generate revenue in all subsequent transactions, providing a sustainable revenue model that more than offsets primary sales costs.

Scenario: A brand sells a limited product for 1 million won on Rantan. This product is resold among fans for 1.5 million won.

• Traditional method (KREAM, etc.): Brand revenue = 0 won.
• Rantan method: 2% of the resale transaction amount (1.5 million won), which is 30,000 won, is automatically credited as brand revenue.

What if this scales massively? If annual resale transactions for a specific limited product line reach 10 billion won, in existing markets brands receive no revenue, but with Rantan, 2% of transaction volume—200 million won—is created entirely as new brand revenue.

Furthermore, each time this product is resold for 2 million won, 1.8 million won, etc., brands 'continuously' secure 2% of transaction amounts. This becomes a steady cash flow providing completely new revenue pipeline for brands, even for discontinued products.

The Value of New Markets Rantan Opens

1. Overwhelming Competitiveness: Leading Market Decentralization

Centralized platforms like KREAM monopolize markets through high fees. Rantan innovates the entire trading ecosystem's cost structure by coexisting with brands through a low 2% revenue sharing model in secondary trading.

This encourages more consumers and sellers to participate in trading without burden, dispersing power concentrated in a few platforms. Ultimately, a healthy, 'decentralized' brand-centric ecosystem led by brands and fans is born.

2. Capturing New Market Value: Resale as Brand Asset

"This product is designed to increase in value the more it's resold."

Rantan presents a new paradigm where brands consider 'resale' from the product planning stage. It embraces previously uncontrollable resellers and the resale market itself as brand value diffusion partners and new revenue sources.

Rantan is the only solution helping brands directly capture new market value created through secondary trading.

Conclusion: Turning Missed Value into New Opportunities

Rantan's proposed model isn't just a fee business. It's a partnership opportunity for brands to fully recover originally created value, form stronger bonds with fandoms in the process, and pursue sustainable growth.

• Dramatically reduce primary sales cost burden, and
• Transform value marginalized in secondary trading into sustainable revenue.

Now is the time for brands to directly secure the value they should rightfully receive in the 2.8 trillion won market. Rantan will be the wisest first step for brands to grow with fans and build new revenue models.