What if Your Single Click is Worth Over $250 Billion Annually? The Onchain Revolution to Restore Data Ownership
How Much Is Your Data Being Sold For?
Do you know how much your data is being traded for? Every 'like' you casually click, every keyword you search, every item you add to your cart is 'gold' that generates enormous revenue for giant platforms.
According to a recent analysis report, each Amazon user generates an average of $262 (approximately 360,000 KRW) in annual advertising revenue for the company. While you enjoy shopping on Amazon, your purchase intent and preference data have been creating value worth 360,000 KRW without your knowledge.
The problem is that none of this tremendous value returns to us, the true owners of the data. Platform companies monopolize our data, convert it into advertising revenue, and build enormous wealth. Isn't it time to change this unreasonable structure?
| Platform | 2025 Projected Ad Revenue | User Base for Calculation | Annual Data Value per User |
|---|---|---|---|
| Amazon | $81.2 billion | 310 million (active users) | $261.94 |
| Meta | $165.6 billion | 3.98 billion (all apps MAU) | $41.71 |
| TikTok | $31.2 billion | 1.59 billion (global MAU) | $19.62 |
| Coupang | $360 million | 21.5 million (active customers) | $16.74 |
| Google (YouTube) | $40.8 billion | 2.7 billion (global MAU) | $15.11 |
Onchain Opens the Era of Data Sovereignty
Until now, we've been trapped in the 'Walled Gardens' of centralized platforms. Platforms record all our activities on central servers and monopolistically utilize this data for their revenue models.
But public blockchain is breaking down these solid walls. Onchain means recording data not on a specific company's servers, but on blockchain—a distributed ledger that everyone can trust. This is the beginning of 'data decentralization'.
When data is recorded onchain, we face new possibilities:
- Proof of Humanity: When consumption data and activities are recorded onchain, they prove that they come from real human users, effectively filtering out indiscriminate abuse and automated bots. Advertisers can focus only on genuine potential customers without wasting money on fraudulent clicks.
- Formation of Onchain Persona: As your activities and consumption data steadily accumulate on the blockchain, an immutable digital identity and reputation unique to 'you' is formed. This becomes your complete asset, independent of any specific platform.
- Redistribution of Revenue Pipeline: This is the most important change. Breaking the data revenue pipeline monopolized by giant platforms, a new economic model is realized where value is directly distributed to individuals who are the original owners of data. The revenue generated by your data returns to you—this is the core of data sovereignty.
These advantages also benefit sellers by eliminating the dark areas in the process of delivering product information to real consumers under the "dead internet theory," ensuring accurate information transmission.
Imagine when at least $250 billion in annual capital begins flowing from legacy platforms to actual data owners and creators. The new consumer experience that emerges will fundamentally change the paradigm of online distribution itself.
Imagine when brands and product sellers can freely contact your onchain data. Sellers will begin providing capital directly to consumers to gain your direct attention, not Instagram's.
Like the airdrop culture in the blockchain ecosystem, they will start providing real value to individual consumers and creating attention.
Rantan: Making Complex Onchain Experience Simple
"Blockchain? Onchain? How can regular users handle this?" This question naturally arises. Such an innovative vision can sound technically very complex and difficult.
This is exactly where 'Rantan' provides the answer.
Rantan is the simplest and fastest way to make all these visions a reality. Rantan is a service that helps anyone easily utilize fragmented and complex onchain data.
- Easy Usability: Users don't need to know difficult technology. Rantan analyzes complex onchain data and extracts only the most valuable information to provide.
- Simple Implementation: Rantan handles all the difficult technical processes of uploading data onchain. Developers, creators, and brands can deploy their own products simply with a very familiar experience, just like using existing familiar commerce services.
Furthermore, Rantan will open new possibilities by connecting accumulated personal onchain data with AI agents to provide hyper-personalized custom services just for 'you'.
Your Data Is Yours
Your data has value. The very data that has been creating value worth $250 billion annually without your knowledge.
Rantan is the simplest way to return that value to you.